Product Finder & Site Chat
Buyers find the right product on your site, and sales gets the ones who are ready.
Product Finder & Site Chat adds a product search and chat to your catalog site that answers from your datasheets, cites the source, and hands qualified buyers to sales. Your applications engineers stop answering the same first questions and spend their time with buyers who have real projects.
What it does
Technical buyers search the way they think, by the job and the conditions. They type "a coupling agent for glass-filled nylon" or "an adhesive rated for continuous use at 150°C," and most site search matches keywords, so they get nothing or forty results. Then they email sales a question your datasheet already answers, or they leave.
We index the catalog, datasheets, and application notes you publish, along with the product data behind them. A buyer searches or asks a question on your site, and Product Finder matches products by property and application and answers with links to the sources. When the buyer is ready, it fills a quote or sample request from the conversation, and the lead lands in your CRM with the context attached. We've built search and chat like this several times, and we can show you a real example on a call.
Your team decides what the chat may answer from, and anything outside those sources goes to a person. Prices, delivery promises, custom formulations, and regulatory statements are always answered by sales or an applications engineer. You can review conversations and see which questions it couldn't answer, then use them to improve your datasheets and product pages.
What it handles
Search by application and property
Buyers describe the job, the material, or the operating conditions in their own words. Product Finder returns matching products ranked by fit. The passage that explains each match comes with it, so the buyer can see why it was suggested.
Cited answers
Every answer links to the datasheet, SDS, or application note it came from. Buyers can check the source before they ask for a sample, and your engineers can trust what the chat said. If no published source supports an answer, the question goes to a person.
Comparisons
A buyer can ask for the difference between two grades and get the answer side by side. The comparison is drawn from your own datasheets and spec tables, with links to each one. It saves the email that would otherwise land on an applications engineer's desk.
Quote and sample requests
When a buyer is ready, the chat fills the quote or sample form from the conversation. The product, the application, and the quantity they already mentioned are carried over, so they don't retype what they said. The buyer checks the form and sends it.
Handoff to sales
Qualified leads go to your CRM with the product, the application, and the full conversation. They're routed to the right rep or engineer, so the first call starts where the buyer left off.
Stays inside what you publish
The chat answers only from sources your team approves, such as your catalog, datasheets, SDSs, and application notes. Pricing, custom formulation, and regulatory questions go to a person on your team. Buyers get a clear handoff to someone who can answer instead of a guess.
See it working
Who it's for
FAQ
Product Finder & Site Chat questions
How is this different from regular site search?
Most site search matches keywords, so a buyer who describes the job instead of the product name gets nothing or forty results. Product Finder matches products by property and application, the way technical buyers describe the job. It answers with links to the datasheet or note it used, so the buyer can check the reasoning.
Will the chat quote prices?
No, it won't. Prices, delivery promises, custom formulations, and regulatory statements are always answered by sales or an applications engineer. When a buyer asks about price, the chat offers a quote request filled from the conversation, so the right person can reply with the details already in hand.
How do leads reach sales?
When a buyer is ready, the chat fills the quote or sample request from the conversation. The lead lands in your CRM with the product, the application, and the conversation attached, and it's routed to the right rep or engineer. Your team picks up where the buyer left off instead of starting with a blank form.
Can we control what the chat is allowed to answer from?
Yes, you can. Your team decides which sources it answers from, such as your catalog, datasheets, SDSs, and application notes, and it stays inside what you publish. Questions outside those sources, like pricing, custom formulation, or regulatory status, go to an applications engineer or sales rep, who replies to the buyer.
What can we learn from the questions buyers ask?
You can review conversations and see which questions the chat couldn't answer. Those gaps show where a datasheet is missing a property, a product page needs a clearer application note, or buyers use words your catalog doesn't. Your team can use them to improve your datasheets and product pages, so the next buyer finds the answer sooner.
Can buyers compare two products or grades?
Yes, they can. A buyer can ask for the difference between two grades and get the answer side by side, drawn from your own datasheets and spec tables. Like every answer, the comparison links to the sources it came from, so the buyer and your engineers can check it.
How long does it take to add to our site?
We start with the questions buyers ask before they call and a sample of your catalog, then prototype the search and chat on that sample. Once you approve, we connect it to your site and CRM. A live search and chat typically takes about six weeks from kickoff, depending on the size of your catalog. Monthly support starts at go-live.
You know AI could help. Let’s build it.
Bring us a task you have in mind, or just a hunch. We’ll help you find the right place to start and build it around the way your business works.